NetAdvantage - Interactive Marketing Solutions
About UsCase HistoriesContact Us
ViewpointWhat We DoWhy It WorksClients

Case Histories
  • Hospitality Industry
  • UCLA

Hospitality Industry - Five Star Luxury Hotel:
Maximizing Website Revenue and Profit Potential

Situation:

While enjoying strong sales from traditional revenue sources, revenue from online channels was not performing at Five Star potential.

Problem:

  • The hotel was not realizing their "fair share" of online bookings
  • They were not maximizing direct, non-commissioned bookings
  • And, their initial experience with paid search provided less than satisfactory results!

Solution:

Search engine optimization and search marketing programs were quickly implemented, along with Google Analytics and e-commerce tracking.

Results:

  • Online, high-revenue/direct booking increased in excess of 20%.
  • Key search terms and top online booking sources were identified for further targeting.
  • Paid search program was found to be the most cost effective marketing tool for this property. ROI in excess of 200%.


Online, high-revenue/direct booking increased in excess of 20%