Hospitality Industry - Five Star Luxury Hotel:
Maximizing Website Revenue and Profit Potential
Situation:
While enjoying strong sales from traditional revenue sources, revenue from online channels was not performing at Five Star potential.
Problem:
- The hotel was not realizing their "fair share" of online bookings
- They were not maximizing direct, non-commissioned bookings
- And, their initial experience with paid search provided less than satisfactory results!
Solution:
Search engine optimization and search marketing programs were quickly implemented, along with Google Analytics and e-commerce tracking.
Results:
- Online, high-revenue/direct booking increased in excess of 20%.
- Key search terms and top online booking sources were identified for further targeting.
- Paid search program was found to be the most cost effective marketing tool for this property. ROI in excess of 200%.
